What is Local Search Marketing?
Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to both single-location small and medium businesses (SMBs), national enterprise brands, and chains. If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business”. A unique set of techniques and skills can be used to increase its visibility on the Internet. This may also be referred to as “local SEO,” or local search engine optimization.
Marketing Practices to Transform an Unknown Brand into a Local Household Name
Understanding local search marketing Mastering local SEO means building on a strong foundation to ultimately gain the competitive edge.
Google My Business Listing
Your Google My Business listing is the most important listing you build for your local search marketing campaign. However, failure to comply with Google’s guidelines can result in ranking failures and even listing take downs. To play it smart, you must be able to see your business the way Google does and follow the appropriate guidelines.
Your website can accrue some authority simply by virtue of its age. Alternatively, you can actively pursue authority by earning links and mentions of your business from quality, relevant sources. Beware of links from low-quality sources or schemes that attempt to inflate link count with no concern for relevance. Industry surveys indicate that the quality and authority of the links you earn have a major impact on your local search rankings.
Your Website SEO
The search engine optimization (SEO) of your website aims to increase your organic (non-paid) search engine visibility via both technical and creative means. You must also understand that local SEO consists of everything traditional SEO does, Plus geography. In other words, local business websites don’t just focus on keywords about products, services, and topics; they also highly feature terms relevant to the cities in which the business serves. NAP consistency“NAP” is the common acronym for “name, address, phone number.” These three pieces of data make up the core of your business information in the world of local search. In order for consumers and search engines to trust the data they find across the web about your business, you must make every effort to ensure that its NAP+W is consistent on your website and on all third-party platforms where your business is listed or mentioned.
Customer Review acquisitions
Reviews may be the most influential Internet factor for any local business. It’s estimated that 92% of consumers read online reviews. 68% state that positive reviews influence their feelings of trust in a business. Every local business needs a strategy for encouraging customers to leave reviews on a variety of platforms. Your job is to know the guidelines of each platform so that you don’t break rules. Also, to devote significant resources to this vital area of marketing. The number of reviews you earn can directly impact local search rankings. While the positive and negative sentiments in those reviews can directly impact conversions and earnings. Throughout the life of your business, you’ll be seeking to earn a wide array of positive reviews.
The moment any local business steps onto the web, it becomes a publisher. Your communications with consumers may include the basic text content of your website, a blog, video or image content, owner responses to reviews, and social media participation. Everything you publish should engage customers and expose them to your brand. Search engines not only measure content quality, but also the way in which users interact with content. Meaning the content you produce should result in high levels of user engagement. Plus, your high-quality content may be shared by your industry and consumer base. Further promoting your business. You must devote time and creativity into developing and executing a publishing strategy. For as long as your company is in business.
In a competitive industry/geography, your competitors are experts when it comes to these core areas. You must look beyond the basics if you want to stand out from the pack. Gaining a competitive edge in a crowded market requires a unique effort for each business. Based on discovering opportunities your rivals haven’t yet explored. Say a burger chain notices that its competitors are not publishing videos on YouTube of a star chef preparing popular/trendy food items. If the burger chain were to create these videos, they could set the business apart. Competitive difference-makers will be unique to each company. Ultimately, they represent the advanced tactics businesses need to undertake when the fundamentals fail to give them an edge.
Learn How to Build your Brand into a Well Known Trusted Business
This is where marketing ingenuity comes into full play.How long does it take to learn local SEO? As you’ve now learned, local search marketing strives to engage consumers in a specific geographic area. Nearly all local SEO techniques require ongoing effort. As each business invests in the continual growth of brand visibility and recognition within a targeted community. We’ve made it fast and easy to familiarize yourself with each of the facets of local SEO here at GrowthHut.
To build your brand into a trusted expert in your field, you can hire a company like GrowthHut to manage your Local SEO startegy. Another way is to keep learning and launch your own campaign. However, the initial implementation and ongoing management of these components will involve both resources and time. The amount of time you’ll need to invest will be dictated by the competitiveness of your unique industry and geography. GrowthHut can help you choose a strategy that will be unique to your service and geography.