Frequently Asked Questions

ADDITIONAL QUESTIONS

Questions You Want To Know

“What is a online business reputation?” and, “How to Build a Online Business Reputation?” are common questions. But there are many more, ranging from how long does it take, what can be removed, and a bunch of others. Here are a few common questions about our service.

What is an online business reputation?

Online business reputation management is everything about you or your business that shows up online.  This includes websites, blog posts, social media, and images. But in practical terms, it’s anything about you that appears in Google search results.  If negative links show up, it is important to push them off the first page.  A good reputation shows you are an expert in your field, and this translates into getting more business–resulting in more site traffic and more sales. A bad link could mean the loss of clients and prospects.

How do you fix a Damaged Business Reputation?

Promote the Positive

The best way is to use valuable content. Write good information that clearly answers your customer’s question and provides insight about how you can help them solve a problem. Promoting your service through the web with great and original content works best, and will eventually push the negative links off the first page of Google searches.

Remove the Negative

While it might be possible to remove negative links, images and content (see below), usually the best approach is to create targeted, effective and well formulated content. Including blog posts, images, and video. But the key is developing a strategy, which includes researching and creating the best content, and most importantly, knowing which platforms to share it on.

Where do I start my business reputation strategy?

Make sure you have your claimed your domain name and have a website, but just starting with a simple blog will do.   Also, create social media presences on sites such as LinkedIn, Twitter, Facebook and connect with other leaders and get them to share your Tweets.  This will act as a buffer in case anything bad shows up on the first page of Google searches.

How do I conduct my reputation strategy?

A compelling story will generate third-party interest that naturally improves the visibility of certain content. Part of our technique is to promote that content to improve what people see. It works because search engines watch what people do and adjust content visibility (good & bad) based on how people interact with search results. When people find the content interesting, they send signals to search engines about what content should get priority.

How do you promote content using SEO?

Content doesn’t just rise. It needs some assistance from Search Engine Optimization. Part of our program is SEO. SEO is about one-half content and one-half quality links from other sites.

What is a Pillar Page?

Become an expert in your Industry

Imagine having to build a complete guide to answer all topics generated by a single question. For example : “How to grow my business online reputation?” That’s what you’re aiming to do with these foundation pieces of content. Both cornerstone and pillar page communicate the structural role this content plays for your business. It’s what your overall content plan focuses on.

Answer important questions about your service

You will ideally identify several of these structural elements to focus on. Focus on those critical distinct areas your business specializes in that you want to be recognized for.

Structure to optimize user experience

Given the structural nature of this content, you can probably imagine how strong a content pillar needs to be. Essentially, it’s a long, exhaustive article or web page focused on one specific topic or theme that you can turn into many smaller pieces of content to fuel all those channels you may be struggling to fill. For example, that single piece can easily be broken into blog posts, info graphics, videos, emails, social media updates, and more. Aimed to attract different kinds of buyers through different channels.

Which is better, SEO or PPC?

Organic Traffic: Search Engine Optimization or SEO is the organic way to rank in search engines. This means it does not require money – it’s free! Well, sort of. It does require time and patience.

Paid Traffic: Pay Per Click or PPC, is instant. Once you start running advertisements on Google, you will be able to see your site at the top of Google’s search results (even above the organic results) but there is a catch – you have to pay for it.

Our strategy relies on a combination of both types of traffic. This way the traffic doesn’t stop when your ad budget runs out. PPC Marketing Management provides a direct line to the customers who are looking to buy. By optimizing your landing page around the keywords you are targeting, you will generate the best leads.

Find Niche Keywords: Long-tail Keyword Strategy

Niche keywords are the highly specific long-tail keywords that pertain to a narrow industry vertical. It’s important to optimize your site and your pay-per-click campaigns for niche keywords and not just broad, popular terms, which are often too difficult to rank for, especially as a new venture.
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