How To Find – And Keep – A Mentor

This is a guest post from a good contact that I’ve made in my internet marketing journey. He’s a great guy with a lot of knowledge on the subject. This post just seems very appropriate, seeing as I have just found myself a mentor. Enjoy and Happy 4th of July!

2014 Update: Bill Romer’s blog no longer appears to exist. This, in no way, devalues the information Bill teaches in this post.


Bill Romer

My name is Bill Romer, and you probably don’t know me. Matt and I bumped into each other when our blogs crossed paths somewhere in cyberspace, and he was kind enough to invite me to write a guest post on his blog, which I am more than happy to do. Why?

Because Matt has something real going here – there’s not a bunch of hype – it’s not $0 to $500,000 his first month and all that crap.

He’s working.


And he’s having some success already – he’s made some money with AdSense and is very close to cracking the “PPC Code,” which is a tough nut to crack, I can assure you. I’ve been able to do it recently with my own product, and only a couple of times in the past, for short periods.

Anyway, when we discussed topics for this post, we settled on the idea of finding and working with a mentor.

A very small amount of coaching was responsible for a significant turning point in my online career – no, not “millions,” but definitely thousands of dollars since the spring of 2008, when I purchased 60 minutes of telephone coaching for about $300.

The very first suggestion my coach gave me was to turn a then-successful PPC campaign into a product to be offered as a Warrior Special Offer (WSO). The other simple, but significant help he gave me was to write my sales letter for that WSO from a position of complete confidence – so we cut out just a few sentences that I’m certain made a huge difference in the way my message was perceived. In fact, I still heed that advice today, when I’m writing sales letters or web copy.

When I acted on those suggestions, I made a little less than $2000 within 3-4 weeks.

How did I find out about this coaching?

I believe it was at the end of either a free or low-cost video program my coach was offering through the Warrior Forum, and I TOOK ACTION.

How can you find a mentor quickly?

If you keep your eyes open on the forums – without wasting too much time there, of course – you will see 30-day group coaching programs, individual coaching offers, and other types of programs designed to take you to the next level in your online career.

Find one – in the area where you want to grow – and take advantage of it!

What if you can’t find any offers right now?

Start sending private messages in the forums (especially the Warrior Forum) to people who appear to know what they’re talking about, seem to have more knowledge than you in the area where you want to grow, and who have a number of forum posts to their name.

Write sincerely. Tell them what you’ve done so far and exactly what you want to learn – don’t ramble on, be very specific. For example, “I want to learn how to profitably use Google AdWords to sell my own ebook on [topic].”

Use my favorite business letter formula:

– Compliment the reader – “Judging from your numerous helpful posts and Special Offers, several of which I’ve purchased [if you have], you appear to be a respected part of this forum, and you also appear to be somewhat of an expert with Google AdWords.”
– State what you’re looking for – “I have just finished writing an ebook on [topic] and would like to learn how to use AdWords profitably to generate sales of this book. Would you be able to help me with this – perhaps giving me a few suggestions and/or reviewing my campaigns occasionally? I would be happy to pay you for your time, either with cash or with services – I am a pretty good researcher and writer, and I also can produce screen capture PowerPoint presentations or promotional videos [or whatever].”
– Thank them for their time – “I would be most appreciative if you could point me in the right direction, either with your own suggestions, or if you could recommend another person I might be able to contact for help. Thanks so much for your time.”

ALWAYS get recommendations for other people to contact at the end of your communications – you never know where that trail will lead.

There are literally hundreds of people on the Warrior Forum you could contact this way, and I would be dumbfounded if you private messaged 50 of them and got no replies.

Now, if you really want to make the most of this relationship, once you find a mentor, then simply DO WHAT THEY TELL YOU TO DO!

Take action! Get results! Tell them how what they suggested helped you and your business!

They will LOVE to hear that, and they will also see that you are a person of action and will be more likely to answer your emails or take your phone calls – and maybe even hire you – in the future.

Well, if there are any “secrets” to the whole mentorship thing, I’ve just spilled the beans.

Just remember that anyone can be a mentor to you – someone you meet in a group coaching program, another blogger, someone who has a product similar to yours, an affiliate manager or Clickbank product owner – anyone.

Reach out.


Take action.

Get better.

Pretty soon, people will be asking you for help!

Bill Romer is a part-time online marketer, with products in the piano instruction and internet marketing niches. He writes a blog at, and you can find him on Twitter at

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