Recently, I did a little poll on my Facebook page about whether or not I should post my income report for October first or an article about using CreateSpace to double your book sales… Overwhelmingly, everyone wanted to see the CreateSpace post. So my next income report will be coming later this week.
One thing that has surprised me since I’ve started publishing books is that after a little bit of time, my Kindle book sales start to dwindle without much promotion. I need to do some sort of little promotion to boost sales again so that my Kindle books don’t disappear in to Amazon obscurity. It’s really not that surprising I guess. New books are coming on Amazon every single day, many in my niches. It only makes sense that if I don’t constantly find new ways to get eyeballs on them, the competition will my bury my titles.
I think since starting, the most impressive surprise has been the fact that, despite Kindle sales slowing with little to no promotion, CreateSpace, physical book sales continue to grow each and every month without much effort on my part. Simply by just making sure my Kindle book and my Physical book are linked in the Amazon marketplace, I’m seeing sales numbers increase month after month. I was not expecting that at all. In fact, as of writing this, my physical book sales for the month of November are actually outselling my Kindle books. I’ve got 21 books on Kindle now and only 4 on CreateSpace…
Bottom line is that if you’re in to publishing at all on Kindle, you can’t ignore the income potential of taking the book to CreateSpace as well. It costs you absolutely nothing to do it and can be done with just a few simple tweaks to the Kindle version.
What follows is my guidelines to double the income of your existing books using CreateSpace…
Step 1: Sign Up For CreateSpace
It does not cost anything to have an account with them or to publish with them. They basically take a small percentage of book sales once you’re up and running. So, other than ordering copies of books for your own collection, there’s no out-of-pocket cost to you, whatsoever. So, if nothing else, create an account with CreateSpace today and start getting familiar with their site.
Step 2: Format Your Kindle Book For Print
I was going to write up a long tutorial post like I did about formatting for Kindle. However, I decided to create a quick video on the process instead. Check it out below:
Step 3: Create An Eye-Catching Cover
You probably already have a cover for your Kindle version of the book. You can actually use that if you want. However, for CreateSpace, you will need a front cover, back cover, and spine for the book to look correct. Personally, I always outsource this. Places like 99 Designs and oDesk have great people capable of making print book covers. You give them the concept and they will give you a cover.
I’ve heard some people recommend getting book covers over at Fiverr… In my experience, you get what you pay for there. The covers have always been junk and I’ve never ended up using any of them. If you’ve worked with someone at Fiverr that’s done some awesome cover art for you, feel free to share in the comments but I’ve yet to experience a designer worth much over there.
Recently, since I’ve been doing so many books myself, I hired someone on to my staff for the sole purpose of making book covers. If you’re interested in working with me on a book cover for print, I’m more than willing to help you knock out the perfect cover.
CreateSpace does allow you to create covers for free on their site. Most of them are pretty cheesy looking but they’d probably be ok for some non-fiction niches.
Here’s some examples of the better looking book covers that are free from CreateSpace…
Here’s a few examples of covers that I had outsourced…
As you can see, spending a little bit of money on a cover makes a HUGE difference in your book’s credibility.
When people see the “ready made” book covers that are made available by CreateSpace, they probably aren’t going to take your book seriously. When people look at the books that I publish, they rarely realize that they weren’t actually published by a major publishing company…
Here’s a little tutorial I made on how to make easy book covers yourself.
Step 4: Add Your Book In To CreateSpace
Here’s another quick video tutorial of the exact process to get your book in to CreateSpace. It’s really simple. Just follow along to the video:
Step 5: Link Your CreateSpace Book To Your Existing Kindle Book
Technically this step is supposed to be done for you by CreateSpace. I’ve had a couple books where they automatically linked after a day or two and a couple books where they never linked. If this happens, simply log in to your KDP account and submit a support ticket. Tell them the ASIN number of your Kindle book and the ISBN number of your print book and they will make sure to link them for you.
This is a super important step because linking the two books together ensures that any sales that have been happening on your Kindle book continue to flow through to your print book. If they aren’t linked together any existing traffic going to the Kindle version won’t see that there’s a print version available as well.
Step 6: Profit
That’s really all there is to it. Following this simple tutorial will take you all of an hour (plus the time to get a cover made properly). Once you’re done, you can expect the income coming in from the Kindle book to double. In my experience, if a book is making $50/month on Kindle, then adding it to CreateSpace will add an additional $50/month to your book income. If you have a book making $1,000 per month on Kindle, adding it to CreateSpace will add an additional $1,000 per month.
That’s just from my own personal experience and I obviously can’t guarantee similar results but, heck, it sure doesn’t hurt to give it a shot.
If you enjoyed this post and want more like it, please let me know by “Liking” it, “Tweeting” it, and leaving a comment. Anything you can do to let me know that you enjoyed this is greatly appreciated!
I can’t wait to have a discussion on this topic with you in the comments below!
Now go get your books on CreateSpace!